As a Motorsport team or driver, you should engage in social media, because is the best place to create an audience and connect with fans, like never before. Thanks to web technologies, now everything has become more personal and because of that people expect the driver to connect at a much more personal level than before. This is why social media is imperative for Motorsports, because through its drivers and teams you can remove the barriers and just interact with each other, share ideas and results with no geographic limitations. However, just connecting with the fans randomly is not a good thing to do for any Motorsport team or driver, because you do need to create a strategy that will bring the much-needed results.

Use social media to increase web traffic…

One of the first things that you need to do is to think about your user base because obviously, you cater to a wide range of people that follow you and are not able to attend races locally and because of that, you will need to post accordingly. We have added a Facebook Like button to your Fan Zone page, as this increases the overall time on your site, the number of views and it just makes sense, since the world is obsessed with social media right now. Moreover, it’s imperative to add your website link to your post as this is a great strategy to raise awareness and increase traffic to your website and increases the opportunity for fans to engage with your sponsors. If you want your team to become relevant and have a lot of sponsors, then thinking about social media links and presence is vital to your success.

In order to create a strategy you do need to know the fans first, so try to speak with them, ask what content they want from your page and you will have a much easier time as you try to understand what they want to see on your social media and then add such content. Ask simple questions to get them to comment, the interaction will tell you a lot about who is really listening or in this case reading. Some fans want to know what it was like to be the driver in a particular race so promote your “Drive-In-5’s” However, in order to have a good and constant social media presence you need to post as often as possible. It’s crucial to post things that keep your fans up to speed on race weekends.

Who’s killing it in social media within Motorsports?

Fans follow Motorsports teams and drivers on social media because they want fresh content, so the imperative thing here is to post new, never seen before content in order to keep the relevance. An interesting thing to know is that as long as you engage the fans, they are bound to generate content on their own and share that with their racing friends. Social media strategies will also help you gain better results if you, for example, create contests that award fans with FREE tickets, T-Shirts or an at-track experience that they can’t buy. Remember, all audiences want to be engaged and want something special from you in return. However, not all of your competitors do this and that’s why you have an advantage being part of the Race Face Family.