Each year at the end of May, this year on May 26, some of the world’s leading companies all share one thing in common – a global cheering section. With three of the world’s largest motorsports series all competing on one day right next to each other, some brands will get nearly 12 hours of…

Once upon a time, motorsports sponsorships were akin to buying a rolling billboard; impressions were almost all that mattered. The same was true for partnering with a brand ambassador. Many businesses, big or small, aligned with key partners to help publicize and market their brand. Today the most effective sponsorship partnerships deliver on a variety of levels. Impressions and awareness, sure, but also…

To help, here are five tips to help you increase your fan base on The Social Network. 1. Block fake followers Fake followers don’t engage with your posts, which ultimately hurts your reach. And since Facebook only shows your posts to roughly 6% (or fewer) of your Page fans, it’s crucially important that those you do…

Your brand’s heritage is an invaluable asset that your marketing team already has access to. Thinking back to the beginning of your brand, this journey will illustrate all that you have done, created and produced over years of building. Your past is storytelling that no other competitor can duplicate and that no amount of money…

Brandon Brown. A 25-year-old rookie in the NASCAR Xfinity Series whose story begins with someone who came from a town called Woodbridge, Virginia which lies just south of Washington D.C. He was raised in a family focused home as his father is a self-employed entrepreneur and his mother worked on and off throughout the years…

1. Be Consistent I recommend that you post regularly, without taking any breaks from Twitter, for at least a solid month. Stay on it every single day for 30 days in order to get the Twitter engine purring along at a good speed. 2. Follow New People Pick One Person From The “Who To Follow”…

Whether you’re just starting out with a fresh Twitter account or have been tasked with growing an account for an established brand, it’s never a bad idea to learn some new tips and tactics to set yourself up for success. That’s why we decided to compile a list of some of our favorite Twitter tips…

Do you want more Twitter followers but you’re not sure how to make the ‘magic’ happen? For a long time I struggled to make any progress. But eventually after trying a lot of different tactics I was able to make serious headway. And I want to show you how to do the same thing. In…

Wondering how to brand yourself on Instagram to attract the right followers? You’re not alone! Building a strong brand on Instagram isn’t only important for your business, but it is essential for attracting the right audience, aka your future customers. And since you only have a few seconds to make a great first impression when…

Social media now has over 2 billion users worldwide. That’s nearly 25% of the population of the whole planet! And if your business has a target audience who responds well to visuals (think cooking, travel, or fitness) then Instagram is a platform that you cannot overlook. Instagram is becoming somewhat of a hidden gem for businesses. Despite…