Entities across all categories of motorsports agree on one thing:  motorsports sponsorship as we know it is experiencing major disruption. Newer technologies, change in audience habits and interests, and a drop in traditional viewership are some factors that have pushed motorsports to adapt and innovate in the ways they reach audiences. Motorsports Is Growing While…

After a big drop in ratings, the racing circuit enters 2019 with a new strategy By Jameson Fleming|February 15, 2019 Ahead of the Daytona 500, Nascar is going all in on its new generation of drivers.Nascar Gone are Jeff Gordon, Dale Earnhardt Jr., Tony Stewart and Danica Patrick and their combined 168 wins and seven championships.…

It takes a dedicated amount of time and energy to build good, strong, lasting business relationships today. They are such an integral and necessary part of success, but people don’t seem to want to put in the work. Alert: lasting business relationships just don’t happen and develop without the dedicated, consistent work. Our business network…

“Respect your efforts, respect yourself. Self-respect leads to self-discipline. When you have both firmly under your belt, that’s real power.” – Clint Eastwood Many people don’t think about self-respect until they realize they’ve lost it. By then, however, it can be very difficult to find the courage to rebuild what’s gone. While it isn’t impossible to…

The 103rd Running of the Indianapolis 500 has had us on the edge of our seats for nearly the whole month of May. The 30 days of anticipation building to the event is certainly what makes it special for fans and competitors alike. It’s one thing to watch it all unfold on TV, but it…

In the motorsports industry sponsors make the world go around. It’s literally that simple. A healthy base of sponsorship funding typically translates directly into having the resources needed to be successful on the racetrack. Without sponsors you won’t be on the racetrack at all. Everybody who has worked in racing understands the reality of this…