13 Tips for Building Your Brand with Podcasting 1. Get started. Do not just sit by and watch the competition build their audience with great podcast content, while you twiddle your thumbs thinking ‘what if’. When you do get started, be sure you produce high quality, clean sounding audio. 2. Be unique. Successful brands speak with a unique…

Because the space is always changing, it can be difficult to keep up with all the new social media definitions that seem to emerge every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! This glossary is a living document that will evolve as we add and subtract entries,…

Want to know how to get followers on Instagram? And how to do it the right way, without shelling out big bucks or engaging in shady tactics? You’ve come to the right place. Sure, there are shortcuts you could take like buying followers or using bots. But Instagram has stepped up its game when it comes to spotting…

YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every minute, live streams are a way to stand out from the crowd. And draw a crowd. But, don’t just release a product reel or host a static tutorial. Make it a virtual event. Create buzz with reveals, announcements, and special…

Despite the risks, social media can offer children valuable opportunities to develop skills and build a good digital footprint, see what other benefits it offers to help them get the best out of social media. How social media can support young people Although social media can present some risks, it’s important to understand what the…

Databases are mysterious but critical technology. Here’s one simple way to describe them to kids (and adults). Databases solve a critical problem for computing: how to store information. Many adults have no idea what databases are, how they work, or the problems they are designed to solve. This article shows one way to describe databases…

I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As a marketer, it’s your job to make…

Known as the largest social network, Facebook has massive marketing possibilities for businesses looking to increase their reach. Did you know users spend an average of 50 minutes on Facebook every day? With all of that time spent on a single network, your brand has to increase opportunities to reach its audience by following essential Facebook best…

There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a platform like Instagram will truly decide whether or not your social media strategy succeeds. By following Instagram best practices, you’re able to use the platform…

During his hiatus from social media in the aftermath of an ugly and unexpected split with Arrow McLaren SP, James Hinchcliffe made one critical move that would change his future. Although the fan favorite kept his outgoing posts to a bare minimum in the final months of 2019, the Canadian maintained a watchful eye on…