You can deliver big-time ROI with the right sponsorship activation in place. We define sponsorship activation as what you do with what you own. Simple as that. We also consider activation to be the driving force behind the ongoing value you expect to see from your sports marketing programs. This can take many forms, but…

Want to learn more about driving your podcast to the top of the charts and keeping it there? You can do it with a simple 9-Step Podcast Launch Plan. Get the exact process we used to plan, launch, record, edit, and distribute a podcast that hit #1 on the Business charts and New and Noteworthy in just…

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see “somewhat slower” or “much slower” growth in the next year as a result of the global pandemic and economic climate. Data from our more-than 70,000 global customer base supports business slowdown predictions. In the first few weeks…

Here is an article that was written by a millennial and I thought it had great information when thinking about potential marketing partners. As a millennial, I grew up in a constantly changing era. While I’m young enough to understand the latest technology, I grew up in a time where you needed a real encyclopedia…

If you’re looking for a guide that walks you through how to start a podcast, you’re absolutely in the right place… Starting a podcast isn’t difficult, but there are a number of steps you’ll need to go through in order to get it launched. In this podcasting tutorial, we’ll walk you through every step of the process:…

It’s hard to imagine that YouTube is only 14 years old because this video behemoth has become a staple of modern culture and, for many people, a part of daily life. YouTube has 1.9 billion monthly active users, which is 25% of the population of the entire world. Let that sink in – one out of…

13 Tips for Building Your Brand with Podcasting 1. Get started. Do not just sit by and watch the competition build their audience with great podcast content, while you twiddle your thumbs thinking ‘what if’. When you do get started, be sure you produce high quality, clean sounding audio. 2. Be unique. Successful brands speak with a unique…

Because the space is always changing, it can be difficult to keep up with all the new social media definitions that seem to emerge every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! This glossary is a living document that will evolve as we add and subtract entries,…

Want to know how to get followers on Instagram? And how to do it the right way, without shelling out big bucks or engaging in shady tactics? You’ve come to the right place. Sure, there are shortcuts you could take like buying followers or using bots. But Instagram has stepped up its game when it comes to spotting…

YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every minute, live streams are a way to stand out from the crowd. And draw a crowd. But, don’t just release a product reel or host a static tutorial. Make it a virtual event. Create buzz with reveals, announcements, and special…