Social media platforms in 2023 With new apps popping up every day, it can be a challenge to figure out which social media platforms will be most valuable for investing your time and money. Should you go all in on industry stalwarts like Instagram and Facebook? Or should you target younger audiences who consistently use…

Social networking platforms are locked in a never-ending game of musical chairs. Every year, the whims of a fickle public, the introduction of new players, and shifting global trends trigger a shuffle in social media’s most important leaderboard. Aside from these shifts just being “generally quite interesting” to industry watchers, they’re also super useful for savvy digital…

The ROI for email marketing remains the highest among all marketing channels—$40 for every $1 spent. No other channels come close. Deciding to build an email list is one thing, but actually seeing success can be quite hard for retailers. This is especially true since there are often so many other aspects of running an…

For a professional racecar driver or race team being active on social media is no longer optional – it’s an absolute necessity. Your sponsors expect it. Your fans expect it. All of your competitors are doing it. And, for you, it’s unquestionably the easiest and most effective way to engage and grow your fan base.…

Recording video has never been so easy or effortless. Everyone has a powerful video camera in their pocket: a smartphone. And with a little practice and access to a few key tips, even you – yes, you – can start recording great footage, vlogging, or even record an indie film or documentary using just your smartphone. Thus,…

Motorsports sponsors are looking for the right brand ambassador so I thought this article below would give you some insight into what they are looking for. Even though this article is mostly about referrals the characteristics are the same. Do you possess the traits to be a good Brand Ambassador? Think about the last time…

The article below was actually written as a guide for sponsors who are looking to get into motorsports to promote their brand but I think if you know what they are looking for it will give you a better understanding of how to best present yourself as a marketing partner. The nearly $6 billion world of motorsports…

Find your way around Twitter All buckled in? We’re about to show you the sights. Home timeline Stay trendy on Twitter Let your voice be heard Home timeline Log in and check out your Home timeline. What’s in a timeline? Your Home timeline is the heart of your Twitter. There, you’ll see all the Tweets…