I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As a marketer, it’s your job to make…

Known as the largest social network, Facebook has massive marketing possibilities for businesses looking to increase their reach. Did you know users spend an average of 50 minutes on Facebook every day? With all of that time spent on a single network, your brand has to increase opportunities to reach its audience by following essential Facebook best…

There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a platform like Instagram will truly decide whether or not your social media strategy succeeds. By following Instagram best practices, you’re able to use the platform…

During his hiatus from social media in the aftermath of an ugly and unexpected split with Arrow McLaren SP, James Hinchcliffe made one critical move that would change his future. Although the fan favorite kept his outgoing posts to a bare minimum in the final months of 2019, the Canadian maintained a watchful eye on…

For some, the world of email newsletter marketing is outdated. Many businesses are of this opinion because of the tremendous changes in social media marketing — like the use of Instagram hashtags, stories and live videos — and voice search. Also, readers sometimes feel that newsletters are promotional and boring, and this state of mind…

Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. If you don’t, this article is for you. Read on for the most effective and creative ways to build your email list. If your email list is short, scant…

So, you want to build an email list? Good! There’s all this hype right now about Social Media. And, why not? Social Media can send you a ton of traffic. But what do smart business owners do with that traffic? They turn it into an email list. Building an email list is STILL one of…

While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that branding would be focused on print media, broadcast ads and newsletters (email and flyers). The…

Entities across all categories of motorsports agree on one thing:  motorsports sponsorship as we know it is experiencing major disruption. Newer technologies, change in audience habits and interests, and a drop in traditional viewership are some factors that have pushed motorsports to adapt and innovate in the ways they reach audiences. Motorsports Is Growing While…

After a big drop in ratings, the racing circuit enters 2019 with a new strategy By Jameson Fleming|February 15, 2019 Ahead of the Daytona 500, Nascar is going all in on its new generation of drivers.Nascar Gone are Jeff Gordon, Dale Earnhardt Jr., Tony Stewart and Danica Patrick and their combined 168 wins and seven championships.…