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The Driver Who Can Lose
There are two moments that reveal a driver’s true character. The first is when they win. The second is when they don’t. Ironically, it’s the second moment that often tells you everything you need to know. In racing, we spend countless hours teaching young drivers how to become winners. We work on racecraft. We analyze…
Read MorePERSONAL ENDORSEMENTS
One of the Fastest Ways to Start Building Your Racing Career As a Race Face driver, you’ve probably heard us talk about sponsorships many times. But before you start asking companies for thousands—or even tens of thousands—of dollars, there’s an important step that many drivers overlook. It’s called a Personal Endorsement. Understanding how personal endorsements…
Read MoreThe Freedom to Race
Every weekend across America, race teams load up their trailers before sunrise. Families spend long hours on the road. Drivers pull on their helmets. Crew members make last-minute adjustments. Fans fill the grandstands. For most of us, it’s simply what we do. But every once in a while, it’s worth stopping to ask a simple…
Read MoreBuilding Something Bigger Than Yourself
One of the greatest lessons a young driver can learn is that racing is far more of a team sport than most people realize. While only one driver sits behind the wheel, success is built through the support, encouragement, and collaboration of teammates, families, crew members, sponsors, and mentors who all play a role in…
Read MoreThe People You Meet On The Way Up
One of the greatest lessons racing teaches has very little to do with driving a race car. It doesn’t come from a crew chief. It doesn’t come from a sponsor. And it certainly doesn’t show up on a stopwatch. It comes from people. When you’re young, it’s easy to believe that the important people in…
Read MoreFive Ways To Maximize A Sports Marketing Partnership
By Nandini Sankara, Forbes Councils Member. Over the past several years, I’ve had the privilege of leading Suburban Propane’s sports marketing initiatives, including our ongoing multiyear partnership with NASCAR and Speedway Motorsports. These collaborations have allowed us to connect with millions of fans through meaningful brand experiences, on-site activations and integrated community outreach. From powering…
Read More“Don’t Miss Life While Chasing The Dream”
A message to Race Face drivers and parents This past weekend hit the racing world hard. The passing of NASCAR driver Kyle Busch at just 41 years old reminded everyone of something we rarely slow down long enough to think about. Life is fragile. And sometimes, in a sport built around speed, we forget just…
Read MoreThe 24-Hour Rule
What Teams, Sponsors, and Fans Really Remember After a Race There’s a lesson in racing that young drivers and parents rarely hear early enough. Most people at the racetrack will not remember every lap you led.They may not remember your qualifying time.And six months from now, many won’t even remember where you finished. But they…
Read MoreThe Right Way to Approach a Potential Sponsor
If you take one thing away from this article, let it be this: Sponsorship is not about asking for money. It’s about building a relationship and delivering value. Too many drivers—and parents—rush into sending proposals before doing the work that actually earns attention. The result? Ignored emails, missed opportunities, and frustration. Let’s walk through the right…
Read MoreRacing Builds More Than Drivers
The Win That Actually Matters Every driver wants to win. Every parent wants to see their child succeed. And in racing, success is easy to measure—lap times, finishes, trophies, championships. But here’s the truth most people don’t talk about enough: Racing builds something far more valuable than results.It builds character. The Lessons You Can’t Teach…
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